Agoda.com, Asia’s global hotel booking site and part of Nasdaq-listed priceline.com Inc. (Nasdaq: PCLN), celebrates Songkran 2011 with great rates across all of Thailand.
Thai New Year – Songkran – is Thailand’s biggest celebration. Every year, Songkran takes place over a three-day national holiday, with festivities lasting several days in some cities. Songkran’s defining feature is ‘water play’. In Thai Buddhist tradition, water poured over the hands is part of a cleansing ritual – for Songkran, this solemn blessing is transformed into boisterous, fun-filled water fights. Super-soakers and buckets increase the intensity, with iced water often used for fuel and dousings followed by a blast of chalk powder.
Travelers visiting Thailand during Songkran can experience the country at its most exuberant. Bangkok traffic eases as workers take time off and Silom Road and Khao San Road are blocked off for music, dancing and water play. All of Bangkok’s major malls stay open, although smaller restaurants and street stalls may close for the three-day period (April 13 to 15).